Names such as Coca-Cola, Apple and Google are three of the top brands in the world and those brands are estimated to be worth tens of billions of dollars. But, despite the vast amounts involved, there is no universally agreed method of valuing brand.
In the wealth management and private banking sector how do we best value brand? What input does it have on attracting and retaining clients? Does brand translate into trust and will it allow firms to charge higher fees?
Compeer will be asking 1,000 affluent and high net worth investors these questions and many more and presenting the results at our Clients’ View conference. Experts in the field from within and outside the sector will also contribute their thoughts.
There is no charge for this seminar for representatives of wealth management firms and private banks. A charge of £250 + VAT per ticket applies for service providers.
CPD certificates will be issued shortly after the seminar